Marketing Strategy of the Supermarkets

 From large shopping complexes to supermarkets, COVID-19 bashed everything that was once useful to us. In times like these, you have to uplift your business and incorporate new strategies for your supermarket’s success.

According to a report by peertopeermarketing, eCommerce services are becoming the next go-to place for customers. Still, it only accounts for 14% of global retail sales. The remaining 86% comes directly from people who walk into supermarkets to purchase goods. These numbers are enough to make us understand how essential supermarkets are even in times of coronavirus pandemic.

For months, we survived on food delivery services, and it took more than a year to get used to the new life we are living. Now that supermarkets started operating and businesses are wonder where to start, here are five marketing strategies for supermarkets to survive in 2021.

Limiting Interactions

Supermarkets unveiled new measures to ensure safety by limiting interactions between the staff and the customers. Stores adopted the new normal by putting up barriers inside and outside the stores. They also promoted social distancing by posting banners in the local areas and areas surrounding the supermarket. Occasional cleaning and limiting the occupancy inside the store ensure customers’ safety and security.

If a supermarket wants to survive in the post-pandemic world, proper procedures are required. That needs special attention from the higher-ups in the organization. Also, facemasks are here to stay. It is advised to use, distribute, and sell facemasks outside and inside the supermarkets to use them whenever they leave or enter the supermarket stores.

Pop Up Shops

E-commerce is an excellent example of how to do business online, but there are certain products you cannot touch, feel, or smell, which is a forming factor to why some people still prefer offline stores. Some customers even refrain from buying products from brands/stores that they are not familiar with. A popup shop is a small, temporary area inside a market/mall where brands can interact with people to promote/sell their products.

Source: DirectoryCup