Marketing Strategy of the Supermarkets

From large shopping complexes to supermarkets, COVID-19 bashed everything that was once useful to us. In times like these, you have to uplift your business and incorporate new strategies for your supermarket’s success. According to a report by peertopeermarketing, eCommerce services are becoming the next go-to place for customers. Still, it only accounts for 14% of global retail sales. The remaining 86% comes directly from people who walk into supermarkets to purchase goods. These numbers are enough to make us understand how essential supermarkets are even in times of coronavirus pandemic. For months, we survived on food delivery services, and it took more than a year to get used to the new life we are living. Now that supermarkets started operating and businesses are wonder where to start, here are five marketing strategies for supermarkets to survive in 2021. Limiting Interactions Supermarkets unveiled new measures to ensure safety by limiting interactions between the staff an...